Cake Concepts is a New Zealand owned and operated business, making hand-crafted sweet and savoury products.
The story began in 1995 when a cake bakery was established in Browns Bay by Hasler Fine Cakes Limited. Four years later, the original owners sold the business to Hasler Fine Cakes (1999) Limited and, before long, the bakery moved to its current location, off Constellation Drive, and operated under the trading name of Cake Concepts. Innovative concepts in the cake and dessert industry increased demand for the brand and, in 2010, savouries were introduced. For over ten years during this time, Wayne was the bakery manager and, in 2015, his company, Libertee Company Limited, purchased the bakery and Wayne, along with his wife, Veronica, have been building on the foundation of this well-established business.
WHOLESALE AND RETAIL SUPPLIERS
WHOLESALE SUPPLIERS TO MANY AREAS IN NEW ZEALAND
The company enjoys supplying top quality products to many destinations in New Zealand. The main focus is primarily in the wholesale sector, where it is a reliable and sought after supplier to restaurants and cafes, hotels and clubs, caterers and distributors.
Cake Concepts also has a solid retail base having become the first choice for many families. These customers have discovered just the right versatile products to suit every situation from afternoon tea to dessert treats, easy meals to birthdays and other special occasions.
Cake Concepts’ premises are in the heart of the North Shore of Auckland at 7b Ascension Place in the Rosedale / Mairangi Bay area. This location is conveniently close to the motorway, being just off Constellation Drive. The bakery is custom-fitted, spacious and user-friendly and has an approved Food Control Plan which uses HACCP applications. A retail shop operates at 7b Ascension Place. Please see the Ordering and Delivery webpage for our hours.