Delicious Memories

Indulge in the Ideal Sweet Treats

Indulge in the ultimate dessert experience with our delectable creations, meticulously crafted to satisfy every sweet craving. At Cake Concepts, we believe that dessert is not just a treat, but an exquisite art form that delights the senses.

Creating delicious memories

Cake Concepts is a New Zealand operated business, Crafting flavorsome delights that linger in your memories long after the last bite. Experience the joy of creating delicious memories with every delectable treat. Let us elevate your moments with our culinary expertise and passion for perfection.

Gluten Free
Hot Bread
Online Shop
homemade bakery

A Proud New Zealand Legacy

Cake Concepts, a New Zealand-operated business, started in 1995 in Browns Bay by Hasler Fine Cakes Limited. Acquired by Hasler Fine Cakes (1999) Limited just four years later, the bakery moved to Constellation Drive and expanded its offerings with savouries in 2010. In 2015, Libertee Company Limited acquired the business, successfully navigating challenges during the Covid pandemic.

Baking with love since 2023

Evolution and New Beginnings

Now, under new ownership, Cake Concepts has entered an exciting new chapter. Kiwi Taste Limited acquired the business in July 2023 and is dedicated to building on the solid foundation of this well-established enterprise. With a commitment to introducing new tastes and innovative ideas, Cake Concepts continues to evolve while maintaining the high standards and quality that customers have come to love and trust.

Fresh & Tasty Bakery every day

We bake wonderful breads and tasty cakes for your family, catered to your preference.

Quality Ingredient

Fresh Butter

Quality Ingredient

Grade A Eggs

Quality Ingredient

Natural Milk

Quality Ingredient

Quality Flour

Fresh & Tasty Bakery every day

29 Years of Tradition & Experience

Attention to Every Detail

Freshly House Made Goods

Delivery Service

100% Gluten Free Goodies

Hand-selected Grains

Made with love


Cake Concepts is located in the heart of Auckland’s North Shore at 7b Ascension Place, within the Rosedale/Mairangi Bay area. Situated just off Constellation Drive, our bakery boasts a custom-designed, spacious, and user-friendly facility. We adhere to an approved Food Control Plan utilizing HACCP applications. Visit our retail shop at 7b Ascension Place and check our Ordering and Delivery webpage for operating hours.

Gluten Free
Hot Bread
Online Shop
Cake Concepts
7B Ascension Place, Rosedale, Auckland 0632

Meet Our Team


Don Kasun Seram


Thilakshi De Seram

Executive Staff

Associate Staff

Assistant Staff

The present owner boasts extensive bakery experience, gained both in New Zealand and internationally. He takes pleasure in connecting with people, grasping their needs, and delivering exceptional products. Supported by a dedicated team committed to excellence, contracted delivery drivers ensure the secure transportation of goods to wholesale customers in Auckland and to depots for further distribution to other regions.

Wholesale & Retail

Balancing Business Needs



The company enjoys supplying top quality products to many destinations in New Zealand. The main focus is primarily in the wholesale sector, where it is a reliable and sought after supplier to restaurants and cafes, hotels and clubs, caterers and distributors.


Versatile Delights for Every Occasion

Cake Concepts also has a solid retail base having become the first choice for many families. These customers have discovered just the right versatile products to suit every situation from afternoon tea to dessert treats, easy meals to birthdays and other special occasions.

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